The original She-Ra: Princess of Power toys from the 1980s centered around She-Ra, the twin sister of He-Man. These toys hit shelves in 1984, perfectly timed with the popularity of the She-Ra animated series, which aired around the same time. Mattel’s goal was to create a strong, heroic character for girls, complete with her own colorful world, allies, and enemies.
The first release included a variety of figures, playsets, and accessories, each designed with vibrant colors and intricate details that scream ‘80s charm. The original She-Ra figure herself came with her iconic winged headdress, golden sword, and a removable outfit. She had a glittery, metallic look that made her stand out, clearly aimed at appealing to young girls with a blend of strength and glam.
Today, these 5 1/2 inches figures (especially those with their complete accessories) can fetch impressive prices on the vintage toy market. So, let’s take a look at all the She-Ra vintage dolls, their accessories, playsets, horses, and links to get them today.
The 1980s She-Ra Figures (Vintage)
Key characters from the She-Ra universe also have their own figures. There are, for example, Glimmer, Bow, and Angella on the heroic side, along with villains like Catra and Hordak, the leader of the Evil Horde. These figures often came with unique accessories or features—Catra had a cat-themed mask, while Hordak could “shoot” from his arm cannon. There were also mounts like Swift Wind, She-Ra’s magical winged horse, and a series of collectible creatures and weapons.
The She-Ra Vintage Doll Characters
The vintage 1984 She-Ra line included the following characters in poseable dolls: She-Ra, Angella, Bow, Castaspella, Catra, Double Trouble, Glimmer, and Frosta:
She-Ra Princess of Power Vintage Toys: Original 1984 She-Ra Mattel
The leader of the Great Rebellion and the twin sister of He-Man. She-Ra possesses superhuman strength and wields the Sword of Protection, fighting to free Etheria from the tyranny of the Evil Horde.
- Series: She-Ra Princess of Power.
- Year of Release: 1984. Brand: Mattel.
- Articulated figure with clothes and accessories.
- Features: Princess Adora as She-Ra.
She-Ra Princess of Power Vintage Toys: Angella (1984)
Angella is a fascinating character in the She-Ra: Princess of Power series. Known as Queen Angella, she rules the kingdom of Bright Moon, a magical land in Etheria.
- Series: She-Ra Princess of Power.
- Year of Release: 1984. Brand: Mattel.
- Articulated figure with clothes and accessories.
- Features: Angella.
She-Ra Princess of Power Vintage Toys: Bow (1984)
The Bow action figure was a unique addition to the original She-Ra toy line by Mattel in the 1980s, standing out as the only male figure in a collection primarily aimed at young girls.
- Series: She-Ra Princess of Power.
- Year of Release: 1984. Brand: Mattel.
- Articulated figure with clothes and accessories.
- Features: Bow.
She-Ra Princess of Power Vintage Toys: Castaspella (1984)
Castaspella is the enchanting sorceress and queen of Mystacor in She-Ra: Princess of Power. Known for her incredible magical abilities, she specializes in spells and illusions.
- Series: She-Ra Princess of Power.
- Year of Release: 1984. Brand: Mattel.
- Articulated figure with clothes and accessories.
- Features: Castaspella.
She-Ra Princess of Power Vintage Toys: Catra (1984)
The 1980s Catra doll, produced by Mattel, captures her fierce and flashy persona. Dressed in a red and purple outfit with glittery details, the doll includes her signature mask.
- Series: She-Ra Princess of Power.
- Year of Release: 1984. Brand: Mattel.
- Articulated figure with clothes and accessories.
- Features: Catra.
She-Ra Princess of Power Vintage Toys: Double Trouble (1984)
Double Trouble is a master of disguise and espionage in She-Ra: Princess of Power. They work as a spy for the Rebellion, using their shape-shifting abilities to infiltrate the Evil Horde.
- Series: She-Ra Princess of Power.
- Year of Release: 1984. Brand: Mattel.
- Articulated figure with clothes and accessories.
- Features: Double Trouble.
She-Ra Princess of Power Vintage Toys: Glimmer (1984)
Glimmer is the courageous Princess of Bright Moon and a key member of the Rebellion in She-Ra: Princess of Power. As Queen Angella’s daughter, she has a natural leadership role.
- Series: She-Ra Princess of Power.
- Year of Release: 1984. Brand: Mattel.
- Articulated figure with clothes and accessories.
- Features: Glimmer.
She-Ra Princess of Power Vintage Toys: Frosta (1984)
Frosta is the icy, cool-headed Princess of Castle Chill in She-Ra: Princess of Power and a loyal member of the Rebellion. She is known for her powers over ice and cold.
- Series: She-Ra Princess of Power.
- Year of Release: 1984. Brand: Mattel.
- Articulated figure with clothes and accessories.
- Features: Frosta.
The She-Ra Vintage Owl and Horses
The She-Ra: Princess of Power vintage line from the 1980s included a few unique animal companions that were as memorable as the main characters! First, there’s Kowl, She-Ra’s quirky owl friend. Then there are the horses: Swift Wind, She-Ra’s majestic winged companion, and Arrow, Bow’s loyal horse. Swift Wind was released in a few versions, like the glittery Crystal Swift Wind and the glamorous Royal Swift Wind, both adding some serious sparkle to She-Ra’s rides. Arrow, with his bold blue and red design, was perfect for Bow, helping him charge into battle with style.
She-Ra Princess of Power Vintage Toys: Kowl (1984)
The 1984 She-Ra: Princess of Power figure of Kowl is a fun addition to the original toy line by Mattel. Kowl, known as She-Ra’s wise and quirky owl companion, serves as a scout and advisor to the Rebellion.
- Series: She-Ra Princess of Power.
- Year of Release: 1984. Brand: Mattel.
- Articulated figure with clothes and accessories.
- Features: Kowl.
She-Ra Princess of Power Vintage Enchanta Swan Playset (1984)
Enchanta is a majestic, swan-shaped “vehicle” for She-Ra and her allies, symbolizing the fantasy and whimsy that defined the series. The playset allows She-Ra and her friends to travel in style across Etheria.
- Series: She-Ra Princess of Power.
- Year of Release: 1984. Brand: Mattel.
- The playset features a beautifully designed white swan.
- Features: Enchanta Swan.
She-Ra Princess of Power Vintage Horses Storm (1984)
Storm added depth to the She-Ra collection by providing a steed for the villains, making it possible to stage dramatic battles between She-Ra on Swift Wind and Catra on Storm.
- Series: She-Ra Princess of Power.
- Year of Release: 1984. Brand: Mattel.
- Part of the horses toys.
- Features: Storm.
She-Ra Princess of Power Vintage Horses Arrow (1984)
Arrow is the brave and loyal steed of Bow, one of She-Ra’s close allies, in the She-Ra: Princess of Power toy line from 1984 by Mattel. Its design emphasizes the character’s reliability and strength.
- Series: She-Ra Princess of Power.
- Year of Release: 1984. Brand: Mattel.
- Part of the horses toys.
- Features: Arrow.
She-Ra Princess of Power Vintage Horses Swift Wind (1984)
Swift Wind, released in 1984 by Mattel as part of the She-Ra: Princess of Power toy line, is She-Ra’s iconic, magical winged horse. It comes with movable wings and a golden saddle.
- Series: She-Ra Princess of Power.
- Year of Release: 1984. Brand: Mattel.
- Part of the She-Ra horse figures.
- Features: Swift Wind.
She-Ra Princess of Power Vintage Crystal Swift Wind (1984)
The vintage Swift Wind Crystal is a rare and beautiful version of She-Ra’s iconic winged horse, Swift Wind, released later in the She-Ra: Princess of Power toy line by Mattel.
- Series: She-Ra Princess of Power.
- Year of Release: 1984. Brand: Mattel.
- A limited-edition and later release in the line.
- Features: Swift Wind (Crystal version).
She-Ra Princess of Power Vintage Royal Swift Wind (1984)
Unlike the standard Swift Wind, which has a white body, Royal Swift Wind features a more elaborate color scheme with a pearlescent or even pastel-pink body and golden accents.
- Series: She-Ra Princess of Power.
- Year of Release: 1984. Brand: Mattel.
- A limited-edition and later release in the line.
- Features: Swift Wind (Royal version).
The Vintage She-Ra Clothes
The Fantastic Fashions line, offering fans a way to dress up She-Ra in different looks while staying true to her powerful, magical vibe.
She-Ra Vintage Fantastic Fashions (1986) Fit To Be Tied
The Fit to Be Tied ensemble featured a bright, bold color scheme and came with a striking crisscross top and matching skirt, with golden accents and a tied-up belt.
- Series: She-Ra Princess of Power.
- Year of Release: 1986. Brand: Mattel.
- Part of the Fantastic Fashions She-Ra clothes line.
- Features: Fit To Be Tied.
She-Ra Vintage Fantastic Fashions (1986) Ready In Red
This outfit stood out with its striking red color, giving She-Ra a powerful, battle-ready appearance while adding a touch of glamour to her wardrobe.
- Series: She-Ra Princess of Power.
- Year of Release: 1986. Brand: Mattel.
- Part of the Fantastic Fashions She-Ra clothes line.
- Features: Ready In Red.
She-Ra Vintage Fantastic Fashions (1986) Hold On To Your Hat
This set features a bold, patterned tunic with a matching belt and a large, wide-brimmed hat, making it one of the more whimsical outfits in She-Ra’s collection.
- Series: She-Ra Princess of Power.
- Year of Release: 1986. Brand: Mattel.
- Part of the Fantastic Fashions She-Ra clothes line.
- Features: Hold On To Your Hat.
The Vintage She-Ra Playset
One of the most iconic items from the line is the Crystal Castle playset, She-Ra’s home base. It was a towering, pastel-colored castle with sparkly details, fitting right into the fairy-tale-meets-superhero vibe of the series. It featured a working elevator, secret compartments, and various platforms for staging epic battles between the forces of good and evil.
She-Ra Princess of Power Vintage Crystal Castle (1984)
This dreamy, towering castle was She-Ra’s home base, where she strategized with the Rebellion and took a break from fighting the Evil Horde.
- Series: She-Ra Princess of Power.
- Year of Release: 1984. Brand: Mattel.
- A playset for She-Ra and her companions.
- Features: Crystal Castle.
What Happened to the 1980s She-Ra Line?
The She-Ra: Princess of Power toy line was officially discontinued in 1987, just a few years after its launch in 1984. Despite its popularity and the iconic status She-Ra achieved, Mattel decided to end the line as demand began to wane.
The initial excitement of the She-Ra animated series and toys was high, drawing in both young girls and boys with its unique blend of fantasy, action, and empowerment. However, by the late ’80s, changing trends in the toy market and the shifting popularity of other franchises led to a decline in sales.
Today, the discontinued 1980s figures are highly sought after by collectors, with many items—especially those in mint condition or with original packaging—fetching impressive prices.
