In short: She-Ra Princess of Power is an American animated television series. The principal figure is Princess Adora, the sister of He-Man (Prince Adam). The original cartoon was an attempt to make a version of the Masters of the Universe TV series that would appeal to young girls. The She-Ra Princess of Power toy line was produced by Mattel from 1984-87 and consisted of 5-1/2 inches tall dolls with brushable hair and several accessories. It was discontinued in 1987. Related: He-Man and Masters of the Universe Vintage Toys >
In 1984, riding on the success of the immensely popular He-Man and the Masters of the Universe franchise, Mattel expanded their toy line with a spin-off series called “She-Ra: Princess of Power.” This new animated series introduced a strong female protagonist, Princess Adora, who transforms into the powerful She-Ra to battle the forces of evil alongside her allies in the Great Rebellion.
Mattel seized the opportunity to capitalize on the popularity of the show by producing a line of 5 1/2 inches dolls based on its characters. The company’s goal with the She-Ra line was to create a series of strong, heroic characters for girls, complete with shiny and attractive accessories. The centerpiece of the doll line was, of course, She-Ra herself, the twin sister of He-Man. Standing tall and mighty, the She-Ra doll featured articulated joints for poseability and often came equipped with her iconic Sword of Protection, allowing fans to recreate epic battles against the Evil Horde.
These toys hit shelves in 1984, perfectly timed with the popularity of the newly released She-Ra animated series, which was designed to appeal to a young female audience (since He-Man and MOTU was more aimed at young boys). The series premiered in 1985 and lasted 2 seasons, reaching an impressive 93 episodes. So, let’s take a look at all the She-Ra vintage dolls, their accessories, playsets, horses, and links to get them today.
The 1980s She-Ra Figures Lineup
The first release of the She-Ra toys included a variety of figures and a few playsets. The original She-Ra figure came with her iconic winged headdress, golden sword, and a removable outfit. She had a glittery, metallic look with a glam touch. Very, very attractive.
Key characters from the She-Ra universe all have their own figures. There are, for example, Glimmer, Bow, and Angella on the heroic side, along with villains like Catra and Hordak, the leader of the Evil Horde, on the other. These figures often came with unique accessories or features. For example, Catra had a cat-themed mask, while Hordak could “shoot” from his arm cannon. There were also mounts like Swift Wind, She-Ra’s magical winged horse, and a series of collectible creatures and weapons you will see if you keep scrolling.
She-Ra Vintage Doll Characters
The vintage 1984 She-Ra line included the following characters in poseable dolls: She-Ra, Angella, Bow, Castaspella, Catra, Double Trouble, Glimmer, and Frosta. These all measured around 5 1/2 inches tall. The size was one of the smallest of the time, so the dolls didn’t usually have removable accessories (mostly shoes, let’s be honest) like the re-releases would later.
She-Ra Vintage Angella Doll (1984)
Angella is a fascinating character in the She-Ra: Princess of Power series. Known as Queen Angella, she rules the kingdom of Bright Moon, a magical land in Etheria.
- Series: She-Ra Princess of Power.
- Year of Release: 1984. Brand: Mattel.
- Articulated figure with clothes and accessories.
- Features: Angella.
She-Ra Vintage Dolls: Bow (1984)
The Bow action figure was a unique addition to the original She-Ra toy line by Mattel in the 1980s, standing out as the only male figure in a collection primarily aimed at young girls.
- Series: She-Ra Princess of Power.
- Year of Release: 1984. Brand: Mattel.
- Articulated figure with clothes and accessories.
- Features: Bow.
She-Ra Vintage Dolls: Castaspella (1984)
Castaspella is the enchanting sorceress and queen of Mystacor in She-Ra: Princess of Power. Known for her incredible magical abilities, she specializes in spells and illusions.
- Series: She-Ra Princess of Power.
- Year of Release: 1984. Brand: Mattel.
- Articulated figure with clothes and accessories.
- Features: Castaspella.
She-Ra Vintage Dolls: Catra (1984)
The 1980s Catra doll, produced by Mattel, captures her fierce and flashy persona. Dressed in a red and purple outfit with glittery details, the doll includes her signature mask.
- Series: She-Ra Princess of Power.
- Year of Release: 1984. Brand: Mattel.
- Articulated figure with clothes and accessories.
- Features: Catra.
She-Ra Vintage Dolls: Double Trouble (1984)
Double Trouble is a master of disguise and espionage in She-Ra: Princess of Power. They work as a spy for the Rebellion, using their shape-shifting abilities to infiltrate the Evil Horde.
- Series: She-Ra Princess of Power.
- Year of Release: 1984. Brand: Mattel.
- Articulated figure with clothes and accessories.
- Features: Double Trouble.
She-Ra Vintage Glimmer Doll (1984)
Glimmer is the courageous Princess of Bright Moon and a key member of the Rebellion in She-Ra: Princess of Power. As Queen Angella’s daughter, she has a natural leadership role.
- Series: She-Ra Princess of Power.
- Year of Release: 1984. Brand: Mattel.
- Articulated figure with clothes and accessories.
- Character: Glimmer, Princess of Bright Moon.
She-Ra Vintage Dolls: Frosta (1984)
Frosta is the icy, cool-headed Princess of Castle Chill in She-Ra: Princess of Power and a loyal member of the Rebellion. She is known for her powers over ice and cold.
- Series: She-Ra Princess of Power.
- Year of Release: 1984. Brand: Mattel.
- Articulated figure with clothes and accessories.
- Features: Frosta.
She-Ra Vintage Doll (1984) Original Princess of Power Wave 1
The Wave 1 She-Ra figure is one of the most recognizable collectibles from the 1980s toy market. Original accessories and features included:
- Sword of Protection (She-Ra’s signature weapon)
- Removable winged golden tiara/headpiece
- Soft-goods white skirt and costume pieces
- Brushable rooted blonde hair with included styling comb
Wave Two of She-Ra vintage line included eight new dolls. Just like the Wave One ones, some of these 5 1/2 inches figures (especially those with their complete accessories) can fetch impressive prices on the vintage toy market.
She-Ra Vintage Entrapta Doll (1986 Mattel)
Entrapta was one of the most memorable characters in the vintage Princess of Power line. Released in 1986, she was part of the Evil Horde and stood out because of her extremely long hair, which doubled as her action feature. The Entrapta doll included:
- A silver Horde-themed shield
- A comb
- Long rooted pink hair that extended far beyond the figure’s height
She-Ra Vintage Flutterina Doll (1986 Mattel)
Flutterina was released in 1986 and was one of the more unusual characters in the toy series. The toy depicts Flutterina in her butterfly disguise rather than her true identity. She features:
- Large removable butterfly wings
- Lavender rooted hair
- An orange and pink outfit
- A shield
- A comb
She-Ra Vintage Mermista Doll (1986 Mattel)
Released near the end of the Princess of Power line, Mermaid Sweety was part of Mattel’s effort to expand the world of Etheria.
The figure included:
- Long aqua-colored rooted hair
- Molded seashell-style bodice
- Shimmering fabric mermaid tail
- Heart-shaped jewel decoration at the waist
- Matching arm cuffs and necklace
She-Ra Vintage Peekablue Doll (1986 Mattel)
Peekablue was released in 1987 as one of the final additions to Mattel’s Princess of Power line. She is one of the most visually distinctive figures in the series. The figure included:
- Long green rooted hair
- A blue bodice with peacock-themed details
- Gold fabric skirt
- Turquoise arm cuffs
- Large removable peacock tail fan
- Comb
She-Ra Vintage Perfuma Doll (1986 Mattel)
Perfuma’s look is based on flowers. Her outfit resembles flower petals wrapped around the body. The headpiece resembles a flower in bloom. The toy included:
- Long blonde rooted hair
- Pink flower-petal outfit
- Green arm cuffs and leggings
- Pink boots with flower details
- Shield
- Comb
She-Ra Vintage Scratchin’ Sound Katra Doll (1986 Mattel)
The figure featured a new sculpt and color scheme, including a furry skirt, furry tail, silver accessories, and Catra’s signature mask. The toy included:
- Catra mask
- Face shield
- Shield
- Comb
- Belt
- Furry skirt
- Attached furry tail
- Mini-comic booklet
She-Ra Vintage Starburst She-Ra Doll (1986 Mattel)
Starburst She-Ra was released by Mattel in 1986 as an upgraded version of the original She-Ra figure. Included Features:
- Blonde rooted hair
- Sparkling cape
- Shield
- Comb
- Mini-comic
She-Ra Vintage Sweet Bee She-Ra Doll (1986 Mattel)
Sweet Bee was introduced in Mattel’s 1986 wave of Princess of Power figures and was marketed as the “Honey of a Guide!” Features included:
- Pink antenna headdress
- Shield
- Comb
- Mini-comic
- Bee-themed costume and armor details
The She-Ra Vintage Horses & Mounts
The She-Ra: Princess of Power vintage line from the 1980s included a few unique animal companions that were as memorable as the main characters! First, there’s Kowl, She-Ra’s quirky owl friend. Then there are the horses: Swift Wind, She-Ra’s majestic winged companion, and Arrow, Bow’s loyal horse. Swift Wind was released in a few versions, like the glittery Crystal Swift Wind and the glamorous Royal Swift Wind, both adding some serious sparkle to She-Ra’s rides. Arrow, with his bold blue and red design, was perfect for Bow, helping him charge into battle with style.
She-Ra Princess of Power Vintage Horses Storm (1984)
Storm added depth to the She-Ra collection by providing a steed for the villains, making it possible to stage dramatic battles between She-Ra on Swift Wind and Catra on Storm.
- Series: She-Ra Princess of Power.
- Year of Release: 1984. Brand: Mattel.
- Part of the horses toys.
- Features: Storm.
She-Ra Princess of Power Vintage Horses Arrow (1984)
Arrow is the brave and loyal steed of Bow, one of She-Ra’s close allies, in the She-Ra: Princess of Power toy line from 1984 by Mattel. Its design emphasizes the character’s reliability and strength.
- Series: She-Ra Princess of Power.
- Year of Release: 1984. Brand: Mattel.
- Part of the horses toys.
- Features: Arrow.
She-Ra Princess of Power Vintage Horses Swift Wind (1984)
Swift Wind, released in 1984 by Mattel as part of the She-Ra: Princess of Power toy line, is She-Ra’s iconic, magical winged horse. It comes with movable wings and a golden saddle.
- Series: She-Ra Princess of Power.
- Year of Release: 1984. Brand: Mattel.
- Part of the She-Ra horse figures.
- Features: Swift Wind.
She-Ra Princess of Power Vintage Crystal Swift Wind (1984)
The vintage Swift Wind Crystal is a rare and beautiful version of She-Ra’s iconic winged horse, Swift Wind, released later in the She-Ra: Princess of Power toy line by Mattel.
- Series: She-Ra Princess of Power.
- Year of Release: 1984. Brand: Mattel.
- A limited-edition and later release in the line.
- Features: Swift Wind (Crystal version).
She-Ra Princess of Power Vintage Royal Swift Wind (1984)
Unlike the standard Swift Wind, which has a white body, Royal Swift Wind features a more elaborate color scheme with a pearlescent or even pastel-pink body and golden accents.
- Series: She-Ra Princess of Power.
- Year of Release: 1984. Brand: Mattel.
- A limited-edition and later release in the line.
- Features: Swift Wind (Royal version).
She-Ra Princess of Power Vintage Toys: Kowl (1984)
The 1984 She-Ra: Princess of Power figure of Kowl is a fun addition to the original toy line by Mattel. Kowl, known as She-Ra’s wise and quirky owl companion, serves as a scout and advisor to the Rebellion.
- Series: She-Ra Princess of Power.
- Year of Release: 1984. Brand: Mattel.
- Articulated figure with clothes and accessories.
- Features: Kowl.
She-Ra Princess of Power Vintage Enchanta Swan Playset (1984)
Enchanta is a majestic, swan-shaped “vehicle” for She-Ra and her allies, symbolizing the fantasy and whimsy that defined the series. The playset allows She-Ra and her friends to travel in style across Etheria.
- Series: She-Ra Princess of Power.
- Year of Release: 1984. Brand: Mattel.
- The playset features a beautifully designed white swan.
- Features: Enchanta Swan.
She-Ra Princess of Power Vintage Toys: Loo-Kee (1985)
Loo-Kee was one of the last characters added to the vintage She-Ra Princess of Power toy line and is now one of its rarest figures. It came with:
- A small comb
- A brush
- A mini-comic
She-Ra Princess of Power Vintage Toys: Claudeen (1986)
Clawdeen was released in 1986 as part of the second wave of Princess of Power toys. A large feline ally of the Evil Horde, Clawdeen served as Catra’s mount. Included Accessories:
- Saddle
- Ribbon
- Comb
- Mini-comic
The Vintage She-Ra Clothes and Playset
The Fantastic Fashions line offered fans a way to dress up She-Ra in different looks that reflected her powerful, magical vibe. In terms of playsets, one of the most iconic items from the line is the Crystal Castle playset, She-Ra’s home base. It was a towering, pastel-colored castle with sparkly details, fitting right into the fairy-tale-meets-superhero vibe of the series. It featured a working elevator, secret compartments, and various platforms for staging epic battles between the forces of good and evil. See the Fantastic Fashions line >
She-Ra Vintage Fantastic Fashions (1985) Deep Blue Secret
The Fit to Be Tied ensemble featured a bright, bold color scheme and came with a striking crisscross top and matching skirt, with golden accents and a tied-up belt.
- Series: She-Ra Princess of Power.
- Year of Release: 1986. Brand: Mattel.
- Part of the Fantastic Fashions She-Ra clothes line.
- Features: Fit To Be Tied.
She-Ra Vintage Fantastic Fashions (1986) Hold On To Your Hat
This set features a bold, patterned tunic with a matching belt and a large, wide-brimmed hat, making it one of the more whimsical outfits in She-Ra’s collection.
- Series: She-Ra Princess of Power.
- Year of Release: 1986. Brand: Mattel.
- Part of the Fantastic Fashions She-Ra clothes line.
- Features: Hold On To Your Hat.
She-Ra Vintage Fantastic Fashions (1986) Ready In Red
This outfit stood out with its striking red color, giving She-Ra a powerful, battle-ready appearance while adding a touch of glamour to her wardrobe.
- Series: She-Ra Princess of Power.
- Year of Release: 1986. Brand: Mattel.
- Part of the Fantastic Fashions She-Ra clothes line.
- Features: Ready In Red.
She-Ra Vintage Fantastic Fashions (1986) Fit To Be Tied
The Fit to Be Tied ensemble featured a bright, bold color scheme and came with a striking crisscross top and matching skirt, with golden accents and a tied-up belt.
- Series: She-Ra Princess of Power.
- Year of Release: 1986. Brand: Mattel.
- Part of the Fantastic Fashions She-Ra clothes line.
- Features: Fit To Be Tied.
She-Ra Princess of Power Vintage Crystal Castle (1984)
This dreamy, towering castle was She-Ra’s home base, where she strategized with the Rebellion and took a break from fighting the Evil Horde.
- Series: She-Ra Princess of Power.
- Year of Release: 1984. Brand: Mattel.
- A playset for She-Ra and her companions.
- Features: Crystal Castle.
What Happened to the 1980s She-Ra Line?
The She-Ra: Princess of Power toy line was officially discontinued in 1987, just a few years after its launch in 1984. Despite its popularity and the iconic status She-Ra achieved, Mattel decided to end the line as demand began to wane.
The initial excitement of the She-Ra animated series and toys was high, drawing in both young girls and boys with its unique blend of fantasy, action, and empowerment. However, by the late ’80s, changing trends in the toy market and the shifting popularity of other franchises led to a decline in sales.
Today, the discontinued 1980s figures are highly sought after by collectors, with many items—especially those in mint condition or with original packaging—fetching impressive prices.
More Vintage 'Girl' Toy Lines
Girl toys from the 1980s and 90s were full of cute characters, some with brushable manes, others with articulated bodies. Iconic lines like My Little Pony and Strawberry Shortcake had colorful and whimsical worlds, while Rainbow Brite and Care Bears brought magic and friendship to life with plush toys and animated specials. Explore these and many other vintage favorites from the 80s and beyond.
Colorful ponies with brushable manes and tails.
Sweet friends and berry special adventures.
The adventures of Usagi Tsukino and her Sailor Scouts.
Each bear had a “belly badge” representing their personality.
Rock ‘n’ roll, fashion, and friendship.
Bold heroines and epic adventures.
Dolls, playsets, and animated adventures.
A gentle glow and soft, cuddly design.
Tiny worlds with big imagination.
The dreamland universe and the creation of sweet dreams.
