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Jem and the Holograms is an animated musical television series that ran from 1985 to 1988. The series followed record company owner Jerrica Benton, her singer alter-ego Jem, and the adventures of her band The Holograms. The series was a collaboration by Hasbro, Marvel Productions, and Sunbow Productions.
A collection of T-Shirts, pyjama pants, accessories and jewellery for everyone, inspired by the original Jem TV series and merch. Apparel and more based on both the Holograms and the Misfits. Recreate your Jem look or celebrate your enthusiasm with this 1980s-inspired fantastic merch.
The popularity of Mattel‘s Barbie franchise inspired a competition between Hasbro‘s Jem product line and Barbie and the Rockers. This resulted in reduced sales for both products. Hasbro discontinued the Jem toyline at the end of 1987 although the series continued production and aired until 1988. Hasbro’s Jem concept centered around a beautiful, young woman of the ’80s with a secret dual identity. Off-stage, she’s Jerrica Benton, co-owner of Starlight Music Corporation. She transforms into Jem, rock singer, with the help of a holographic computer image named SYNERGY, that focuses her power through special LED earrings.
The Holograms are Jem’s rock band. Mattel produced dolls for all the Holograms (Kimber Benton, Jerrica’s younger sister, keyboardist, and songwriter; Aja Leith, guitarist; and Shana Elmsford, synth drummer).
The Misfits are the rival band of the Hologams. Mattel produced dolls for the Misfits members Pizzazz (real name Phyllis Gabor), guitarist Roxy (Roxanne Pelligrini) and kind-hearted keytar player Stormer (Mary Phillips). The Misfits are later joined by British saxophonist Jetta (Sheila Burns).
Jem merchandise and dolls didn’t completely disappear after the 1980s. In fact, there are several new products inspired by the original series – and some are incredibly popular. For example, there is a beautiful San Diego Comic-Con exclusive Glitter and Gold Jem doll edition many collectors wish they had! Below are some other newer Jem merch and where to find it.
Girl toys from the 80s and 90s hold a special place in the hearts of many, capturing the vibrant and imaginative spirit of those decades. These toys weren’t just about play—they were about storytelling, magic, and adventure. Iconic lines like My Little Pony and Strawberry Shortcake enchanted children with their colorful characters and whimsical worlds, while Rainbow Brite and Care Bears brought magic and friendship to life with plush toys and animated specials. With their vibrant colors, catchy themes, and lovable characters, these toys are more than just relics of the past—they are cherished memories of a time when playtime was filled with endless wonder and creativity.
Produced by Hasbro, this gorgeous and extensive line featured colorful ponies with brushable manes and tails, each with unique symbols and names. There are many my Little Pony generations.
Originating from American Greetings, these sweet-scented dolls and their friends lived in a berry-themed world. They became a huge hit, spawning dolls, playsets, and animated specials.
Following the adventures of Usagi Tsukino and her fellow Sailor Scouts, the Sailor Moon series and its merchandise captivated fans with action-packed battles, enchanting transformations, and messages of friendship and bravery.
Launched by American Greetings, these plush bears each had a “belly badge” representing their personality. They became a beloved toy line alongside TV specials and movies.
Produced by Hasbro, this doll line combined fashion and music with a storyline about a rock band, featuring dolls with bold styles, accessories, and playsets inspired by the animated show.
As the sister series to He-Man, this Mattel toy line featured powerful warrior princess She-Ra and her allies, with action figures and playsets appealing to both girls and boys.
Created by Bluebird Toys, these miniature dolls and compact playsets became a sensation in the 90s, offering portable, tiny worlds filled with accessories and themes.
Created by Hallmark and produced by Mattel, Rainbow Brite and her Color Kids brought color and magic to playtime, with a range of dolls, playsets, and animated adventures.
Glo Worm was a beloved toy from the 80s that comforted kids with its gentle glow and soft, cuddly design. Produced by Hasbro, this charming plush worm featured a light-up face that would illuminate when hugged.
Created by Hasbro, Moondreamers featured enchanting dolls who lived in the Dreamland universe and used their powers to ensure children had sweet dreams.
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