SPECIALIZING IN VINTAGE TOY LINES FROM THE 80s AND 90s
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SPECIALIZING IN VINTAGE TOY LINES FROM THE 80s AND 90s
This page contains affiliate links. As a partner, I may be compensated if you make a purchase.
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Jem & The Holograms is an animated musical television series that ran from 1985 to 1988. The series followed record company owner Jerrica Benton, her singer alter-ego Jem, and the adventures of her band The Holograms. The Jem & The Holograms dolls are highly collectible, with boxed dolls easily surpassing three digits. Let’s take a look at this beloved 80s line and how it recently made a second debut.
The leader and main vocalist of the worldwide famous rock band The Holograms.
The leader and main vocalist of the rock band The Holograms.
The lead guitarist of Jem and The Holograms.
Manager, glam metal rock star, and lead singer of The Holograms.
Rory Llewelyn or Riot is the lead singer of The Stingers.
Rory Llewelyn or Riot is the lead singer of The Stingers.
Manager, glam metal rock star, and lead singer of The Holograms.
The lead guitarist of Jem and The Holograms.
The Jem & The Holograms series was a collaboration by Hasbro, Marvel Productions, and Sunbow Productions. The popularity of Mattel’s Barbie franchise inspired a competition between Hasbro’s Jem product line and Barbie and the Rockers. This resulted in reduced sales for both products.
Hasbro discontinued the Jem toyline at the end of 1987, although the series continued to air until 1988. Hasbro’s Jem concept centered around a beautiful, young woman of the ’80s with a secret dual identity. Off-stage, she’s Jerrica Benton, co-owner of Starlight Music Corporation. She transforms into Jem, a rock singer, with the help of a holographic computer image named SYNERGY, which focuses her power through special LED earrings.
The Holograms are Jem’s rock band. Mattel produced dolls for all the Holograms (Kimber Benton, Jerrica’s younger sister, keyboardist, and songwriter; Aja Leith, guitarist; and Shana Elmsford, synth drummer). These are the Jem & The Holograms original dolls, released in 1987, and featuring the band’s members:
The Misfits are the rival band of the Holograms. Mattel produced dolls for the Misfits members Pizzazz (real name Phyllis Gabor), guitarist Roxy (Roxanne Pelligrini), and kind-hearted keytar player Stormer (Mary Phillips). The Misfits are later joined by British saxophonist Jetta (Sheila Burns). The line-up for the Misfits +Rio has four dolls:
Jem merchandise and dolls didn’t completely disappear after the 1980s. In fact, there are several new products inspired by the original series – and some are incredibly popular. For example, there is a beautiful San Diego Comic-Con exclusive Glitter and Gold Jem doll edition many collectors wish they had! Below are some other newer Jem merch and where to find it.



Girl toys from the 80s and 90s hold a special place in the hearts of many. Iconic lines like My Little Pony and Strawberry Shortcake had colorful characters and whimsical worlds, while Rainbow Brite and Care Bears brought magic and friendship to life with plush toys and animated specials. Explore other magical vintage favorites from the 80s and beyond.