A collection of T-Shirts, pyjama pants, accessories and jewellery for everyone, inspired by the original Jem TV series and merch. Apparel and more based on both the Holograms and the Misfits. Recreate your Jem look or celebrate your enthusiasm with this 1980s-inspired fantastic merch.
The popularity of Mattel‘s Barbie franchise inspired a competition between Hasbro‘s Jem product line and Barbie and the Rockers. This resulted in reduced sales for both products. Hasbro discontinued the Jem toyline at the end of 1987 although the series continued production and aired until 1988. Hasbro’s Jem concept centered around a beautiful, young woman of the ’80s with a secret dual identity. Off-stage, she’s Jerrica Benton, co-owner of Starlight Music Corporation. She transforms into Jem, rock singer, with the help of a holographic computer image named SYNERGY, that focuses her power through special LED earrings.
The Holograms are Jem’s rock band. Mattel produced dolls for all the Holograms (Kimber Benton, Jerrica’s younger sister, keyboardist, and songwriter; Aja Leith, guitarist; and Shana Elmsford, synth drummer).
The Misfits are the rival band of the Hologams. Mattel produced dolls for the Misfits members Pizzazz (real name Phyllis Gabor), guitarist Roxy (Roxanne Pelligrini) and kind-hearted keytar player Stormer (Mary Phillips). The Misfits are later joined by British saxophonist Jetta (Sheila Burns).
Jem merchandise and dolls didn’t completely disappear after the 1980s. In fact, there are several new products inspired by the original series – and some are incredibly popular. For example, there is a beautiful San Diego Comic-Con exclusive Glitter and Gold Jem doll edition many collectors wish they had! Below are some other newer Jem merch and where to find it.