SPECIALIZING IN VINTAGE TOY LINES FROM THE 80s AND 90s

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Jem & The Holograms Vintage Dolls & Merch

Jem & The Holograms is an animated musical television series that ran from 1985 to 1988. The series followed record company owner Jerrica Benton, her singer alter-ego Jem, and the adventures of her band The Holograms. The Jem & The Holograms dolls are highly collectible, with boxed dolls easily surpassing three digits. Let’s take a look at this beloved 80s line and how it recently made a second debut.

Jem & The Holograms - Toys

The Original Jem & The Holograms

Jem
Jem & The Holograms - Jerrica

The leader and main vocalist of the worldwide famous rock band The Holograms.

Pizzazz
Jem & The Holograms - Pizzazz

The leader and main vocalist of the rock band The Holograms.

Aja
Jem & The Holograms - Aja

The lead guitarist of Jem and The Holograms.

Jerrica
Jem & The Holograms - Jerrica

Manager, glam metal rock star, and lead singer of The Holograms.

Rio
Jem & The Holograms - Rio

Rory Llewelyn or Riot is the lead singer of The Stingers.

Riot
Jem & The Holograms - Riot

Rory Llewelyn or Riot is the lead singer of The Stingers.

Kimber
Jem & The Holograms - Kimber

Manager, glam metal rock star, and lead singer of The Holograms.

Shana
Jem & The Holograms - Shana

The lead guitarist of Jem and The Holograms.

The Jem & The Holograms series was a collaboration by Hasbro, Marvel Productions, and Sunbow Productions. The popularity of Mattel’s Barbie franchise inspired a competition between Hasbro’s Jem product line and Barbie and the Rockers. This resulted in reduced sales for both products.

Hasbro discontinued the Jem toyline at the end of 1987, although the series continued to air until 1988. Hasbro’s Jem concept centered around a beautiful, young woman of the ’80s with a secret dual identity. Off-stage, she’s Jerrica Benton, co-owner of Starlight Music Corporation. She transforms into Jem, a rock singer, with the help of a holographic computer image named SYNERGY, which focuses her power through special LED earrings.

The Original 1980s Holograms Dolls

The Holograms are Jem’s rock band. Mattel produced dolls for all the Holograms (Kimber Benton, Jerrica’s younger sister, keyboardist, and songwriter; Aja Leith, guitarist; and Shana Elmsford, synth drummer). These are the Jem & The Holograms original dolls, released in 1987, and featuring the band’s members:

The 1980s Misfits and Rio Dolls

The Misfits are the rival band of the Holograms. Mattel produced dolls for the Misfits members Pizzazz (real name Phyllis Gabor), guitarist Roxy (Roxanne Pelligrini), and kind-hearted keytar player Stormer (Mary Phillips). The Misfits are later joined by British saxophonist Jetta (Sheila Burns). The line-up for the Misfits +Rio has four dolls:

New Jem & The Holograms Releases

Jem merchandise and dolls didn’t completely disappear after the 1980s. In fact, there are several new products inspired by the original series – and some are incredibly popular. For example, there is a beautiful San Diego Comic-Con exclusive Glitter and Gold Jem doll edition many collectors wish they had! Below are some other newer Jem merch and where to find it. 

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More Vintage 'Girl' Toy Lines

Girl toys from the 80s and 90s hold a special place in the hearts of many. Iconic lines like My Little Pony and Strawberry Shortcake had colorful characters and whimsical worlds, while Rainbow Brite and Care Bears brought magic and friendship to life with plush toys and animated specials. Explore other magical vintage favorites from the 80s and beyond.

Colorful ponies with brushable manes and tails.

Sweet friends and berry special adventures.

The adventures of Usagi Tsukino and her Sailor Scouts.

Each bear had a “belly badge” representing their personality.

Rock ‘n’ roll, fashion, and friendship.

Bold heroines and epic adventures.

Dolls, playsets, and animated adventures.

A gentle glow and soft, cuddly design. 

The dreamland universe and the creation of sweet dreams.

Tiny worlds with big imagination.