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She-Ra Princess of Power is an American animated television series. The principal figure is Princess Adora, the sister of He-Man (Prince Adam). The original cartoon was an attempt to make a version of the Masters of the Universe TV series that would appeal to young girls. The She-Ra Princess of Power toy line was produced by Mattel from 1984-87 and consisted of 5-1/2 inches tall dolls with brushable hair and several accessories. It was discontinued in 1987.
In 1984, riding on the success of the immensely popular He-Man and the Masters of the Universe franchise, Mattel expanded their toy line with a spin-off series called “She-Ra: Princess of Power.” This new animated series introduced a strong female protagonist, Princess Adora, who transforms into the powerful She-Ra to battle the forces of evil alongside her allies in the Great Rebellion.
Mattel seized the opportunity to capitalize on the popularity of the show by producing a line of 5 1/2 inches dolls based on its characters. These dolls were meticulously designed to resemble their animated counterparts, capturing the essence and unique characteristics of each character. The centerpiece of the doll line was, of course, She-Ra herself. Standing tall and mighty, the She-Ra doll featured articulated joints for poseability and often came equipped with her iconic Sword of Protection, allowing fans to recreate epic battles against the Evil Horde.
Below, you will find a collection of (mostly second-hand and available through eBay) She-Ra Princess of Power vintage toys, clothes, and sets.
The leader of the Great Rebellion and the twin sister of He-Man. She-Ra possesses superhuman strength and wields the Sword of Protection, fighting to free Etheria from the tyranny of the Evil Horde.
Arrow is the brave and loyal steed of Bow, one of She-Ra’s close allies, in the She-Ra: Princess of Power toy line from 1984 by Mattel. Its design emphasizes the character’s reliability and strength.
Swift Wind, released in 1984 by Mattel as part of the She-Ra: Princess of Power toy line, is She-Ra’s iconic, magical winged horse. It comes with movable wings and a golden saddle.
Storm added depth to the She-Ra collection by providing a steed for the villains, making it possible to stage dramatic battles between She-Ra on Swift Wind and Catra on Storm.
The 1980s Catra doll, produced by Mattel, captures her fierce and flashy persona. Dressed in a red and purple outfit with glittery details, the doll includes her signature mask.
This set features a bold, patterned tunic with a matching belt and a large, wide-brimmed hat, making it one of the more whimsical outfits in She-Ra’s collection.
This dreamy, towering castle was She-Ra’s home base, where she strategized with the Rebellion and took a break from fighting the Evil Horde.
The Fit to Be Tied ensemble featured a bright, bold color scheme and came with a striking crisscross top and matching skirt, with golden accents and a tied-up belt.
Double Trouble is a master of disguise and espionage in She-Ra: Princess of Power. They work as a spy for the Rebellion, using their shape-shifting abilities to infiltrate the Evil Horde.
The Bow action figure was a unique addition to the original She-Ra toy line by Mattel in the 1980s, standing out as the only male figure in a collection primarily aimed at young girls.
If you’re looking for new She-Ra merch, there are also some excellent options available. These are perfect for gifts (to yourself or others) and for collectors who want to showcase their love for this fantastic series through some beautiful backpacks, T-Shirts, and accessories. Here are some of my favorite ones:
Inspired by the classic She-Ra design, this outfit features a fitted dress with golden accents and intricate details that resemble armor, capturing a regal, powerful look.
The Masters of the Universe Masterverse Catra Action Figure is a detailed, 7-inch collectible designed for both She-Ra and Masters of the Universe fans.
The Rebel Princess Guide (She-Ra) is a fantastic hardcover companion book for fans of the Netflix She-Ra and the Princesses of Power reboot.
This T-shirt features a simple yet striking design that combines retro appeal with a modern twist. The outline captures her iconic pose, sword raised in a powerful stance.
This preshrunk jersey knit t-shirt is hand-made and unique, using high quality 100% ring-spun cotton. This graphic print design is printed only on the front of the shirt.
Join the Princess of Power, She-Ra and her trusty sidekick, Swiftwind, on this junior tee. She-Ra and Swiftwind are in full color on top of the light blue background.
The Sword of Protection is a major weapon from She-Ra and the Princesses of Power, which is bestowed to the current user of She-Ra’s power.
This pack of 100% Officially Licensed Masters of the Universe ankle socks, featuring our favorite characters from the animated series like He-man, Skeletor, and She-ra.
![She-Ra: Princess of Power - The Complete Original Series [DVD]](https://retrogeektoys.com/wp-content/uploads/2021/12/She-Ra_Original-Series_DVD.jpg)
This set features all episodes from the original 1980s animated series She-Ra: Princess of Power, following the adventures of Princess Adora, who transforms into She-Ra to fight the Evil Horde and protect the magical world of Etheria. The DVD collection includes remastered episodes for improved video and sound quality, as well as special features like character profiles, behind-the-scenes looks, and commentary. Get it from Amazon >
Girl toys from the 80s and 90s hold a special place in the hearts of many, capturing the vibrant and imaginative spirit of those decades. These toys weren’t just about play—they were about storytelling, magic, and adventure. Iconic lines like My Little Pony and Strawberry Shortcake enchanted children with their colorful characters and whimsical worlds, while Rainbow Brite and Care Bears brought magic and friendship to life with plush toys and animated specials. With their vibrant colors, catchy themes, and lovable characters, these toys are more than just relics of the past—they are cherished memories of a time when playtime was filled with endless wonder and creativity.
Produced by Hasbro, this gorgeous and extensive line featured colorful ponies with brushable manes and tails, each with unique symbols and names. There are many my Little Pony generations.
Originating from American Greetings, these sweet-scented dolls and their friends lived in a berry-themed world. They became a huge hit, spawning dolls, playsets, and animated specials.
Following the adventures of Usagi Tsukino and her fellow Sailor Scouts, the Sailor Moon series and its merchandise captivated fans with action-packed battles, enchanting transformations, and messages of friendship and bravery.
Launched by American Greetings, these plush bears each had a “belly badge” representing their personality. They became a beloved toy line alongside TV specials and movies.
Produced by Hasbro, this doll line combined fashion and music with a storyline about a rock band, featuring dolls with bold styles, accessories, and playsets inspired by the animated show.
As the sister series to He-Man, this Mattel toy line featured powerful warrior princess She-Ra and her allies, with action figures and playsets appealing to both girls and boys.
Created by Bluebird Toys, these miniature dolls and compact playsets became a sensation in the 90s, offering portable, tiny worlds filled with accessories and themes.
Created by Hallmark and produced by Mattel, Rainbow Brite and her Color Kids brought color and magic to playtime, with a range of dolls, playsets, and animated adventures.
Glo Worm was a beloved toy from the 80s that comforted kids with its gentle glow and soft, cuddly design. Produced by Hasbro, this charming plush worm featured a light-up face that would illuminate when hugged.
Created by Hasbro, Moondreamers featured enchanting dolls who lived in the Dreamland universe and used their powers to ensure children had sweet dreams.