SPECIALIZING IN VINTAGE TOY LINES FROM THE 80s AND 90s

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She-Ra Princess of Power Vintage Toys

She-Ra Princess of Power is an American animated television series. The principal figure is Princess Adora, the sister of He-Man (Prince Adam). The original cartoon was an attempt to make a version of the Masters of the Universe TV series that would appeal to young girls. The She-Ra Princess of Power toy line was produced by Mattel from 1984-87 and consisted of 5-1/2 inches tall dolls with brushable hair and several accessories. It was discontinued in 1987.

Related: He-Man and Masters of the Universe Vintage Toys >

All The Vintage She-Ra Figures (And Where to Get Them)

The She-Ra Vintage Toy Line (1984-1987)

In 1984, riding on the success of the immensely popular He-Man and the Masters of the Universe franchise, Mattel expanded their toy line with a spin-off series called “She-Ra: Princess of Power.” This new animated series introduced a strong female protagonist, Princess Adora, who transforms into the powerful She-Ra to battle the forces of evil alongside her allies in the Great Rebellion.

Mattel seized the opportunity to capitalize on the popularity of the show by producing a line of 5 1/2 inches dolls based on its characters. These dolls were meticulously designed to resemble their animated counterparts, capturing the essence and unique characteristics of each character. The centerpiece of the doll line was, of course, She-Ra herself. Standing tall and mighty, the She-Ra doll featured articulated joints for poseability and often came equipped with her iconic Sword of Protection, allowing fans to recreate epic battles against the Evil Horde.

Below, you will find a collection of (mostly second-hand and available through eBay) She-Ra Princess of Power vintage toys, clothes, and sets

New She-Ra Princess of Power Apparel and Accessories

If you’re looking for new She-Ra merch, there are also some excellent options available. These are perfect for gifts (to yourself or others) and for collectors who want to showcase their love for this fantastic series through some beautiful backpacks, T-Shirts, and accessories. Here are some of my favorite ones:

This set features all episodes from the original 1980s animated series She-Ra: Princess of Power, following the adventures of Princess Adora, who transforms into She-Ra to fight the Evil Horde and protect the magical world of Etheria. The DVD collection includes remastered episodes for improved video and sound quality, as well as special features like character profiles, behind-the-scenes looks, and commentary. Get it from Amazon >

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More Vintage 'Girl' Toy Lines

Girl toys from the 80s and 90s hold a special place in the hearts of many. Iconic lines like My Little Pony and Strawberry Shortcake had colorful characters and whimsical worlds, while Rainbow Brite and Care Bears brought magic and friendship to life with plush toys and animated specials. Explore other magical vintage favorites from the 80s and beyond.

Colorful ponies with brushable manes and tails.

Sweet friends and berry special adventures.

The adventures of Usagi Tsukino and her Sailor Scouts.

Each bear had a “belly badge” representing their personality.

Rock ‘n’ roll, fashion, and friendship.

Bold heroines and epic adventures.

Dolls, playsets, and animated adventures.

A gentle glow and soft, cuddly design. 

The dreamland universe and the creation of sweet dreams.

Tiny worlds with big imagination.