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Browse by Interest > Vintage Girl Toy Lines
Strawberry Shortcake was originally a cartoon character used in greeting cards. Later, the line expanded to include dolls and an extended cast. In this page, we will cover everything you need to know about this toy line, created by Kenner in the 1980s. We’ll first list some new Strawberry Shortcake items you can get new, and then go through the popular vintage dolls and where to find them.
If you’re looking for new Strawberry Cake gifts and ideas, there’s a decent selection out there. Below, you will find my favorite ones. If you instead want to find vintage merch, continue scrolling down. As we’ll soon cover, Kenner produced Strawberry Shortcake merch during the 1980s, however, there’s been a sort of revival. Which means you can buy new Strawberry Shortcake dolls today, as well. Some of them imitate the original style, while others have gone for a redesign.
Strawberry Shortcake has a long history of beautiful and cute dolls. There are quite a few collections, so I’ve decided to divide them into their year of release. All the images you’ll see below come from either my collection of public listings on second-hand sites.
The first Strawberry Shortcake dolls were released in 1979 and became an instant success. These dolls were produced by Kenner (the same company in charge of the Star Wars toys and other impressive lines that continue to sell today). The line had five dolls: Apple Dumplin’, Blueberry Muffin, Huckleberry Pie, Strawberry Shortcake herself, and Purple Pieman (the villain of the series).
There are some similar early Strawberry Shortcake toys, so how do you know they are the 1979 Kenner ones? Simple: They have flat hands! (the hands for the later dolls are curved).
Apple Dumplin’ was a doll produced by Kenner in 1979.
Huckleberry Pie was a doll produced by Kenner in 1979.
Strawberry Shortcake was a doll produced by Kenner in 1979.
Blueberry Muffin was a doll produced by Kenner in 1979.
Purple Pieman was a doll produced by Kenner in 1979.
In 1980, Kenner re-released the line but made two changes: First, they made the hands curved instead of flat. Second, they added four characters to the original line-up. These were Lemon Meringue, Apricot (which came with the rabbit pet Hopsalot), Orange Blossom, and Raspberry Tart. In this line, Purple Pieman came with the bird pet Berry Bird.
Orange Blossom was a doll produced by Kenner in 1980.
Raspberry Tart was a doll produced by Kenner in 1980.
Apricot was a doll produced by Kenner in 1980.
Lemon Meringue was a doll produced by Kenner in 1980.
In 1981, Kenner released a new series of Strawberry Shortcake dolls that came with pet companions. Both the original 14 cm and the baby 8 cm dolls were reproduced. Plus, there were five more characters; three girls, one baby, and a villain. The new dolls were Angel Cake (which came with Souffle), Butter Cookie (which came with Jelly Bear), Cherry Cuddler (which came with Gooseberry Goose), Lime Chiffon (which came with Parfait Parrot), and Sur Grapes (the villain, which came with Dreggs Snake).
Orange Blossom was a doll produced by Kenner in 1980.
Raspberry Tart was a doll produced by Kenner in 1980.
Apricot was a doll produced by Kenner in 1980.
Lemon Meringue was a doll produced by Kenner in 1980.
Lemon Meringue was a doll produced by Kenner in 1980.
In 1983, the manufacturer released six more characters to the Strawberry Shortcake collection. These were international friends from Paris, Hollandaise (this and all names to come are verbatim), Mexicoco, China Cup, and Picadilly Square. Their names were Crepe Suzette, Mint Tulip, Cafe Ole, Almond tea, and Lem n’ Ada, which were twins. They all came with pets (in the order we just used for the characters, the pets that accompanied them were called Éclair Poodle, Masch Mallard, Burrito Burro, Maza Panda, and Sugar Woffer God.
Crepe Suzette was a doll from Paris made in 1983. Her pet was Eclair Poddle.
Cafe Ole was a doll from Mexicoco made in 1983. Her pet was Burrito Burro.
Almond Tea was a doll from China Cup made in 1983. Her pet was Maza Panda.
Mint Tulip was a doll from Hollandaise made in 1983. Her pet was Marsh Mallard.
Lem n’ Ada was a pair of twin dolls from Picadilly Square made in 1983. Their pet was Sugar Woffer Dog.
Kenner continued releasing Strawberry Shortcake dolls through the 1980s and 1990s. In fact, they are still going today! These are the lines they launched and when:
Girl toys from the 80s and 90s hold a special place in the hearts of many, capturing the vibrant and imaginative spirit of those decades. These toys weren’t just about play—they were about storytelling, magic, and adventure. Iconic lines like My Little Pony and Strawberry Shortcake enchanted children with their colorful characters and whimsical worlds, while Rainbow Brite and Care Bears brought magic and friendship to life with plush toys and animated specials. With their vibrant colors, catchy themes, and lovable characters, these toys are more than just relics of the past—they are cherished memories of a time when playtime was filled with endless wonder and creativity.
Produced by Hasbro, this gorgeous and extensive line featured colorful ponies with brushable manes and tails, each with unique symbols and names. There are many my Little Pony generations.
Originating from American Greetings, these sweet-scented dolls and their friends lived in a berry-themed world. They became a huge hit, spawning dolls, playsets, and animated specials.
Following the adventures of Usagi Tsukino and her fellow Sailor Scouts, the Sailor Moon series and its merchandise captivated fans with action-packed battles, enchanting transformations, and messages of friendship and bravery.
Launched by American Greetings, these plush bears each had a “belly badge” representing their personality. They became a beloved toy line alongside TV specials and movies.
Produced by Hasbro, this doll line combined fashion and music with a storyline about a rock band, featuring dolls with bold styles, accessories, and playsets inspired by the animated show.
As the sister series to He-Man, this Mattel toy line featured powerful warrior princess She-Ra and her allies, with action figures and playsets appealing to both girls and boys.
Created by Bluebird Toys, these miniature dolls and compact playsets became a sensation in the 90s, offering portable, tiny worlds filled with accessories and themes.
Created by Hallmark and produced by Mattel, Rainbow Brite and her Color Kids brought color and magic to playtime, with a range of dolls, playsets, and animated adventures.
Glo Worm was a beloved toy from the 80s that comforted kids with its gentle glow and soft, cuddly design. Produced by Hasbro, this charming plush worm featured a light-up face that would illuminate when hugged.
Created by Hasbro, Moondreamers featured enchanting dolls who lived in the Dreamland universe and used their powers to ensure children had sweet dreams.
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