SPECIALIZING IN VINTAGE TOY LINES FROM THE 80s AND 90s

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Sailor Moon Dolls & Vintage Merch

Sailor Moon (美少女戦士セーラームーン, Bishōjo Senshi Sērā Mūn) is a Japanese shōjo manga series written and illustrated by Naoko Takeuchi. It was originally serialized from 1991 to 1997 and adapted into an anime series produced by Toei Animation in Japan from 1992 to 1997. The series follows the adventures of a schoolgirl named Usagi Tsukino as she transforms into Sailor Moon to search for a magical artifact, the “Legendary Silver Crystal”. Explore Sailor Moongift ideas, products and merch section. Apparel, accessories, figures, plushes, manga and a lot of cute items.

Sailor Moon Gift Ideas

Vintage and Collectable Japanese Sailor Moon Dolls

Sailor Moon was incredibly popular in the 1990s, and not just in Japan. The TV series was dubbed into various territories including the United States, South East Asia, Greater China, Australia, Europe and Latin America. The main creator and distributor of Sailor Moon toys in the 90s was Bandai. They released the popular Crescent Moon wands and a series of dolls that, although a little difficult to find in good boxed condition, are still plentily available. Below you can see some of these vintage Sailor Moon products. Click on the images to find out more about the products and where to find them today.

The First Sailor Moon Dolls (1992-1993)

The first Sailor Moon doll was an Usagi created by Bandai for Japan in 1992. She had molded hair and gloves, a plastic choker, and legs that do not bend. In 1993, Bandai expanded the line to include ten new dolls, the Sailor Moon R series which now featured Mars, Moon, Ami, Jupiter, Mercury, Makoto, Venus, Rei, Minako and Chibiusa. These dolls came with few accessories and a transformation pen and were available in either Senshi Fuku (warrior sailor suit) or Sei Fuku (school uniform-like) outfits. 

Sailor Moon R 1993
Usagi Doll

Sailor Moon R 1993
Sailor Venus Doll

Sailor Moon R 1993
Sailor Jupiter Doll

Sailor Moon R 1993
Rei Hino Doll

Sailor Moon R 1993
Neo Queen Serenity Doll

Sailor Moon R 1993
Minako Aino Doll

Sailor Moon R 1993
Ami Mizuno Doll

Sailor Moon R 1993
Sailor Mars Doll

Sailor Moon R 1993
Makoto Kino Doll

Sailor Moon R 1993
Sailor Mercury Doll

Sailor Moon R 1993
Chibiusa Doll

The Sailor Moon Adventure Dolls (1995)

The Sailor Moon Adventure Dolls, released by Bandai in 1995, became popular due to their high-quality craftsmanship, detailed designs, and faithful representations of beloved characters from the iconic anime. Fans cherished these dolls for their accurate costumes, vibrant colors, and poseability, which allowed them to recreate scenes from the series. Collectors were drawn to their nostalgic value, as they represented a key moment in the ’90s anime boom.

Sailor Moon Lockets & Jewelry Boxes

The Sailor Moon lockets and jewelry boxes were some of the most cherished merchandise from the Sailor Moon series, especially in the 1990s. These items were designed to resemble the magical tools and accessories used by the Sailor Guardians in the anime, like Sailor Moon’s iconic transformation brooches. The lockets often featured lights, sounds, or transformation music, making them interactive and special for fans.

Sailor Moon Manga Comics

Written and illustrated by Naoko Takeuchi, Sailor Moon was serialized in the monthly manga anthology Nakayoshi from December 28, 1991 to February 3, 1997. The 52 individual chapters were published in 18 tankōbon volumes. The ones below are extra-long editions (about 300 pages each) published by Kodansha Comics in 2020. They feature a glittering holographic coating, an extra-large size, premium paper, French flaps, and a newly-revised translation.

Usagi Tsukino becomes Sailor Moon, the guardian of love and justice, as she teams up with the Sailor Guardians to protect the world from the Dark Kingdom led by Queen Beryl.

The Sailor Guardians continue their battle against Queen Beryl, discovering the truth about their past lives and the legendary Silver Crystal’s power.

The Guardians confront their greatest challenge yet as they face Queen Metalia and unearth the full power of the Silver Crystal to save the Earth.

Usagi and the Guardians meet Chibi-Usa, a mysterious girl from the future, as they face the new threat of the Black Moon Clan, who aim to destroy Crystal Tokyo.

The Guardians travel to the future to battle the Black Moon Clan, revealing the true identity of Chibi-Usa and the hidden dangers threatening Neo-Queen Serenity.

Sailor Moon and the Guardians fight against the Death Phantom, culminating in a fierce battle that tests Chibi-Usa’s resolve as she becomes Sailor Chibi Moon.

A new enemy emerges in the form of the Death Busters, as Sailor Moon encounters mysterious new Sailor Guardians, including Sailor Uranus and Sailor Neptune.

The Guardians face the powerful Mistress 9 and the Death Busters, as Sailor Saturn awakens, bringing forth a final, world-altering battle.

The Dead Moon Circus appears, led by Queen Nehelenia, and the Guardians must unite to stop her dark ambitions while Chibi-Usa takes on a larger role.

Sailor Moon faces her ultimate challenge as the battle against Queen Nehelenia reaches its climax, leading to an epic confrontation with Sailor Galaxia and Chaos, threatening the fate of the entire universe.

★ UNLOCK MEMORIES

More Vintage 'Girl' Toy Lines

Girl toys from the 80s and 90s hold a special place in the hearts of many. Iconic lines like My Little Pony and Strawberry Shortcake had colorful characters and whimsical worlds, while Rainbow Brite and Care Bears brought magic and friendship to life with plush toys and animated specials. Explore other magical vintage favorites from the 80s and beyond.

Colorful ponies with brushable manes and tails.

Sweet friends and berry special adventures.

The adventures of Usagi Tsukino and her Sailor Scouts.

Each bear had a “belly badge” representing their personality.

Rock ‘n’ roll, fashion, and friendship.

Bold heroines and epic adventures.

Dolls, playsets, and animated adventures.

A gentle glow and soft, cuddly design. 

The dreamland universe and the creation of sweet dreams.

Tiny worlds with big imagination.