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Sailor Moon Merch & Gift Ideas

Sailor Moon (美少女戦士セーラームーン, Bishōjo Senshi Sērā Mūn) is a Japanese shōjo manga series written and illustrated by Naoko Takeuchi. It was originally serialized from 1991 to 1997 and adapted into an anime series produced by Toei Animation in Japan from 1992 to 1997. The series follows the adventures of a schoolgirl named Usagi Tsukino as she transforms into Sailor Moon to search for a magical artifact, the “Legendary Silver Crystal”. Explore Sailor Moongift ideas, products and merch section. Apparel, accessories, figures, plushes, manga and a lot of cute items.

Vintage and Collectable Japanese Sailor Moon Products

Sailor Moon was incredibly popular in the 1990s, and not just in Japan. The TV series was dubbed into various territories including the United States, South East Asia, Greater China, Australia, Europe and Latin America. The main creator and distributor of Sailor Moon toys in the 90s was Bandai. They released the popular Crescent Moon wands and a series of dolls that, although a little difficult to find in good boxed condition, are still plentily available. Below you can see some of these vintage Sailor Moon products. Click on the images to find out more about the products and where to find them today.

The Original Japanese Sailor Moon Adventure Dolls

The Sailor Moon Adventure Dolls, released by Bandai in 1995, became popular due to their high-quality craftsmanship, detailed designs, and faithful representations of beloved characters from the iconic anime. Fans cherished these dolls for their accurate costumes, vibrant colors, and poseability, which allowed them to recreate scenes from the series. Collectors were drawn to their nostalgic value, as they represented a key moment in the ’90s anime boom.

Sailor Moon Lockets & Jewelry Boxes

The Sailor Moon lockets and jewelry boxes were some of the most cherished merchandise from the Sailor Moon series, especially in the 1990s. These items were designed to resemble the magical tools and accessories used by the Sailor Guardians in the anime, like Sailor Moon’s iconic transformation brooches. The lockets often featured lights, sounds, or transformation music, making them interactive and special for fans.

Sailor Moon Toys, Apparel and Accessories

The talented people behind the Sailor Moon series has created several high-quality products for enthusiasts. In particular, Bandai is considered one of the best toy manufacturers – and they are behind unique Sailor Moon merch like makeup and props. They are not alone, though. Banpresto has created some gorgeous figurines and there are several companies that focused on apparel and accessories. Explore Sailor Moon gift ideas for everyone in the list below. 

Sailor Moon Manga Comics

Written and illustrated by Naoko Takeuchi, Sailor Moon was serialized in the monthly manga anthology Nakayoshi from December 28, 1991 to February 3, 1997. The 52 individual chapters were published in 18 tankōbon volumes. The ones below are extra-long editions (about 300 pages each) published by Kodansha Comics in 2020. They feature a glittering holographic coating, an extra-large size, premium paper, French flaps, and a newly-revised translation.

Usagi Tsukino becomes Sailor Moon, the guardian of love and justice, as she teams up with the Sailor Guardians to protect the world from the Dark Kingdom led by Queen Beryl.

The Sailor Guardians continue their battle against Queen Beryl, discovering the truth about their past lives and the legendary Silver Crystal’s power.

The Guardians confront their greatest challenge yet as they face Queen Metalia and unearth the full power of the Silver Crystal to save the Earth.

Usagi and the Guardians meet Chibi-Usa, a mysterious girl from the future, as they face the new threat of the Black Moon Clan, who aim to destroy Crystal Tokyo.

The Guardians travel to the future to battle the Black Moon Clan, revealing the true identity of Chibi-Usa and the hidden dangers threatening Neo-Queen Serenity.

Sailor Moon and the Guardians fight against the Death Phantom, culminating in a fierce battle that tests Chibi-Usa’s resolve as she becomes Sailor Chibi Moon.

A new enemy emerges in the form of the Death Busters, as Sailor Moon encounters mysterious new Sailor Guardians, including Sailor Uranus and Sailor Neptune.

The Guardians face the powerful Mistress 9 and the Death Busters, as Sailor Saturn awakens, bringing forth a final, world-altering battle.

The Dead Moon Circus appears, led by Queen Nehelenia, and the Guardians must unite to stop her dark ambitions while Chibi-Usa takes on a larger role.

Sailor Moon faces her ultimate challenge as the battle against Queen Nehelenia reaches its climax, leading to an epic confrontation with Sailor Galaxia and Chaos, threatening the fate of the entire universe.

More Vintage 'Girl' Toy Lines

Girl toys from the 80s and 90s hold a special place in the hearts of many, capturing the vibrant and imaginative spirit of those decades. These toys weren’t just about play—they were about storytelling, magic, and adventure. Iconic lines like My Little Pony and Strawberry Shortcake enchanted children with their colorful characters and whimsical worlds, while Rainbow Brite and Care Bears brought magic and friendship to life with plush toys and animated specials. With their vibrant colors, catchy themes, and lovable characters, these toys are more than just relics of the past—they are cherished memories of a time when playtime was filled with endless wonder and creativity.

Produced by Hasbro, this gorgeous and extensive line featured colorful ponies with brushable manes and tails, each with unique symbols and names. There are many my Little Pony generations.

Originating from American Greetings, these sweet-scented dolls and their friends lived in a berry-themed world. They became a huge hit, spawning dolls, playsets, and animated specials.

Following the adventures of Usagi Tsukino and her fellow Sailor Scouts, the Sailor Moon series and its merchandise captivated fans with action-packed battles, enchanting transformations, and messages of friendship and bravery.

Launched by American Greetings, these plush bears each had a “belly badge” representing their personality. They became a beloved toy line alongside TV specials and movies.

Produced by Hasbro, this doll line combined fashion and music with a storyline about a rock band, featuring dolls with bold styles, accessories, and playsets inspired by the animated show.

As the sister series to He-Man, this Mattel toy line featured powerful warrior princess She-Ra and her allies, with action figures and playsets appealing to both girls and boys.

Created by Bluebird Toys, these miniature dolls and compact playsets became a sensation in the 90s, offering portable, tiny worlds filled with accessories and themes.

Created by Hallmark and produced by Mattel, Rainbow Brite and her Color Kids brought color and magic to playtime, with a range of dolls, playsets, and animated adventures.

Glo Worm was a beloved toy from the 80s that comforted kids with its gentle glow and soft, cuddly design. Produced by Hasbro, this charming plush worm featured a light-up face that would illuminate when hugged.

Created by Hasbro, Moondreamers featured enchanting dolls who lived in the Dreamland universe and used their powers to ensure children had sweet dreams.