SPECIALIZING IN VINTAGE TOY LINES FROM THE 80s AND 90s
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SPECIALIZING IN VINTAGE TOY LINES FROM THE 80s AND 90s
This page contains affiliate links. As a partner, I may be compensated if you make a purchase.
The My Little Pony Mail Order Ponies were exclusive toys available only through Hasbro’s mail-order offers, sometimes with “Horseshoe Points.”
In the world of My Little Pony, few ponies are as rare and exciting as the Mail Order Ponies. Unlike the ones found in toy stores, these special ponies could only be obtained through exclusive promotions, often requiring proof of purchase from other ponies or special order forms found in My Little Pony merchandise.
This made them highly sought-after among collectors, as each one felt like a special surprise arriving right at your doorstep.
Beyond their rarity (I’m thinking especially Rapunzel!), Mail Order Ponies also added a fun and interactive aspect to collecting. Kids would carefully save up proofs of purchase, fill out order forms, and patiently wait for their pony to arrive—a process that only heightened the anticipation. Today, these ponies remain some of the most cherished and collectible figures in the My Little Pony universe, with their limited availability making them highly desirable among fans.
Mail Order Ponies are often a very nostalgic and special part of My Little Pony history, as many young collectors started their hobby with Horseshoe Points. Although there are several similar lists online, I thought it would be a good idea to show all the Mail Order ponies sorted by year of release, so they are a little easier to scan.
My Little Pony Year 2
The first Mail Order Pony was released during Hasbro’s Year 2 lineup. It was called Ember, and it was a baby pony that came in three colors: Pink, light blue, and lavender. The three variants are equally easy to find today, although lavender has a slightly bigger presence in second-hand markets. Their price is about $10 each.
My Little Pony Year 3
During Year 3, Hasbro decided to release 12 ponies (or 12 base ponies, as there were many variants), one for each month of the year. These ponies were called “Birthflower Ponies,” and they remain one of collector’s favorite series. I will show you the white versions below, but you can click on the link above to see the variants as well.
My Little Pony Years 4 & 5
During Year 4 of My Little Pony, there were three Mail Exclusives. These were Stocking, Hollywood, and Baby Lucky. Stocking was a white Earth pony with fuchsia hair and a cutie mark of a colorful stocking. Hollywood, on the other hand, was a Flutter Pony in an intense fuchsia color (quite different from her pastel counterparts). And Baby Lucky was a brother pony with a blue body and blue hair. Year 5 only had one Mail Order pony you could get, called Baby Blue Ribbon. This baby came with a game board, paper dice, and a blue ribbon, as the name hints. It was designed in the Baby Ember Pose and had a blue body, blue hair, and purple eyes.
Do you want to learn more? :)
I Wrote a Book About Ponies!
I love restoring vintage My Little Pony toys and, in doing so, have learnt a lot about their history and the HUNDREDS of less-known variants from manufacturing partners all around the world. So, I wrote a book about them. ALL of them. The book is called “The Unofficial Vintage My Little Pony Companion” and is a massive compendium with 400 pages of history, images, merch, and descriptions for all international and foreign releases of My Little Pony generation One (MLP G1).
My Little Pony Year 6
Year 6 was an important one for Hasbro’s Mail-Order collection. This year, we saw not just a couple but EIGHT ponies you could get through stamps. They were a combination of little brothers, Sparkle Pony, and even a new pony friend called Baby Hoppy (a kangaroo). As with many other mail-order ponies, all of these can be a little difficult to find, but they are some of my personal favorite designs.
My Little Pony Year 7
For Year 7, Hasbro released, again, several unique ponies. The Mail Order ones for this period included Big Brothers, Baby Pearlized Ponies, Pretty Mane Ponies, and Baby Sisters. I particularly like the pearlized ponies, although I wish they hadn’t covered the eyes. Some of these look like they would have trouble seeing! Still, these babies are highly collectible and make for a great display.
My Little Pony Year 8
Year 8 was another successful year for Mail Order Ponies, as we got some re-releases as well as some new adults, babies, and twins. The Mail Order ponies for My Little Pony Year 8 were:
My Little Pony Year 9
The world of My Little Pony is… huge. We’re talking thirteen years of collections featuring all sorts of figures and toys! So, I’ve been working on creating smaller guides to help you navigate this wonderful pastel-colored world. Below, you will find (some!) pages with ponies sorted by year, collection (such as Birthflower ponies, Spanish Piggies, etc), country, and much more. I hope they help!
With 400 pages of G1 ponies, The Unofficial My Little Pony Companion is a deep dive into the world of My Little Pony and the people who created the line.
The book includes custom-made images of thousands of pony variants, graphics, beautiful illustrations, and, for the first time, a comprehensive list of ALL Nirvana (foreign) ponies shown and described in detail—as well as previously unknown details about how ponies were manufactured and distributed all around the world. Follow the link to learn more!
Restoring My Little Pony is the result of almost three years of restoring and customizing My Little Pony toys for my channel RetroGeek Crafts. The book contains 86 pages full of detailed step-by-step guides, project features, material and technique comparisons, and much more.
The book is mostly focused on My Little Pony Generation 1 (MLP G1). However, these techniques can be applied to all other generations, including MLP G2, G3, G4, and even G5.
Girl toys from the 80s and 90s hold a special place in the hearts of many. Iconic lines like My Little Pony and Strawberry Shortcake had colorful characters and whimsical worlds, while Rainbow Brite and Care Bears brought magic and friendship to life with plush toys and animated specials. Explore other magical vintage favorites from the 80s and beyond.
